If you are wondering why Tumblr just raised $85 million, all you have to do is look at its pageviews. The super-easy blogging platform saw its pageviews jump from about 2 billion a month to 13 billion since the beginning of the year. It recently passed 10 billion posts, and is adding 40 million more every day. According to Quantcast, which directly measures the site, Tumblr attracts 72 million visitors a month, more than half of those from outside the U.S.

via Tumblr Is A Pageview Machine, Now Bigger Than Wikipedia | TechCrunch.

A British company has commissioned Colt, the telecoms and IT group, to build the world’s first zero-carbon data centre, which will be exported to Iceland as a pre-fabricated kit.

via World’s first zero-carbon data centre to be built in Iceland | Business | guardian.co.uk.

Facebook really changed things up last week. Oh sure, it’s as disrespectful of my privacy as ever, but now it’s enlisted the entire web to help. So I’m done with anything that requires a Facebook login.

Facebook made some big changes in terms of how things look and work, but its inexorable drive to drag us all into publicly sharing everything from everywhere with everyone all the time remained consistent. The most noticeable new features that reflect that are Timeline and Ticker. Ticker delivers real-time updates of your friends’ actions, while Timeline archives everything you’ve ever done on Facebook. But the big change, the true assault to your privacy, is under the hood: Open Graph.

via Unlike: Why Facebook Integration Is Actually Antisocial.

Three years ago, I invented a social media metric. I’d be lying if I said this was a divinely inspired event. I did it because it was necessary.

Here’s the story: Three years ago, I was prepping for a meeting where I hoped to convince a major CPG brand that my celebrity client was more influential in social media than other celebrities, and therefore they should invest their dollars in my proposed "social media endorsement deal." (Remember at the time, Facebook was just emerging from its college roots and Twitter was nowhere yet.)

via Return on Influence, the New ROI – Amy Jo Martin – Harvard Business Review.

7 Tips for Designing a Successful Photo Contest.