This fall, Amazon built a virtual supercomputer atop its Elastic Compute Cloud — a web service that spins up virtual servers whenever you want them — and this nonexistent mega-machine outraced all but 41 of the world’s real supercomputers.
Yes, beneath Amazon’s virtual supercomputer, there’s real hardware. When all is said and done, it’s a cluster of machines, like any other supercomputer. But that virtual layer means something. This isn’t a supercomputer that Amazon uses for its own purposes. It’s a supercomputer that can be used by anyone.
via Amazon Builds World’s Fastest Nonexistent Supercomputer | Wired Enterprise | Wired.com.
This year has lent itself to a slew of new buzzwords, and gamification is easily one of the most buzzed about in the marketing industry.
Businesses clamored this year to understand the concept of gamification and apply it to their digital and mobile products, offering badges and points galore … but how many of them actually understand the point of gamifying or if it’s even useful for their business goals?
via Is Gamification Right For Your Business? 7 Things to Consider.
Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.
via Google Will Change Web Marketing in 2012 – Brian Whalley – Harvard Business Review.
There are plenty of cool technologies available to collect and examine data. Both web and desktop applications have provided some really great interfaces to fall in love with data mining, and with the rise in popularity we have noticed an increased number of infographics created over the past few years.
via Data Visualization: 20+ Useful Tools and Resources | Rods Web Design.
Much as Im tempted to talk about Facebook privacy, Im going to resist. Plenty has been written about Facebook and privacy, Facebook and “forced” sharing, Facebook and sharing by default, Facebook this and Facebook that. And Im sure much more will be written about it.Tim OReilly has been supportive of Facebook. The company has frequently been clumsy, but its also been willing to push the limits of privacy in ways that might be potentially creative and in ways that might potentially create more value for us than we give up.
via The end of social – OReilly Radar.