So if you thought behavioural marketing was intrusive remember Kashmir Hill’s post on Target [TGT] and teen pregnancy Social Media Today carries a fascinating piece this morning on the use of your personal DNA as a marketing tool. On the face of it DNA marketing will be controversial but it might also bring some sanity into the CMO’s office. Here’s why.The potential for DNA marketing was presented yesterday at SXSW by Paul Saarinen, of the agency Yamamoto in Minneapolis, and Dr. Scott Fahrenkrug of the University of Minnesota Disclosure. I wasn’t there and rely on the Social Media Today report for the detail.
You know what the Internet is going to need? More bandwidth. Because, really, when it comes to capacity on those long-haul cables under the sea or surrounding cities, there’s always a need for more bits per second. This is why Ciena’s announcement of a chip that can deliver 17.6 terabits per second over existing fiber cables is so amazing.The company’s new chip that can provide speeds up to 400 Gbps on existing fiber and double the capacity of those cables from the current 8.8 Tbps to the 17.6 number. It says the same chip can provide 100 Gbps speeds over the 9,000-kilometer trans-Pacific cables connecting the West Coast and Japan. That’s a lot of YouTube videos.
Got some spare time today? How about putting aside that game of Bejeweled Blitz and instead lend a hand in what could be the most important discovery of all time? It’s no joke — the people behind the Search for ExtraTerrestrial Intelligence (SETI) project have partnered with TED (Technology Entertainment Design) to create a website where anyone can log on and start searching for aliens.