So if you thought behavioural marketing was intrusive remember Kashmir Hill’s post on Target [TGT] and teen pregnancy Social Media Today carries a fascinating piece this morning on the use of your personal DNA as a marketing tool.  On the face of it DNA marketing will be controversial but it might also bring some sanity into the CMO’s office. Here’s why.The potential for DNA marketing was presented yesterday at SXSW by Paul Saarinen, of the agency Yamamoto in Minneapolis, and Dr. Scott Fahrenkrug of the University of Minnesota Disclosure. I wasn’t there and rely on the Social Media Today report for the detail.

via Marketing to Your DNA: The Next Frontier for Privacy – Forbes.

Got some spare time today? How about putting aside that game of Bejeweled Blitz and instead lend a hand in what could be the most important discovery of all time? It’s no joke — the people behind the Search for ExtraTerrestrial Intelligence (SETI) project have partnered with TED (Technology Entertainment Design) to create a website where anyone can log on and start searching for aliens.

via SETI Live: How You Can Help Find Alien Civilizations on Your PC.