The value of Apple’s brand increased by 129% in the past year, from about $33 billion in 2011 to $76 billion this year, according to Interbrand’s 2012 global brand rankings. This year-over-year increase — the most of any company on the list — was enough to help Apple go from being the eighth most-valuable brand in the world to the second most-valuable brand, only behind Coca-Cola.

In the process, Apple passed several other big tech companies in brand value, including IBM, Google and Microsoft, the last of which actually saw its brand value decline slightly year-over-year.

via Apple is Now the Second Most Valuable Brand in the World [REPORT].