It happens on a regular basis and the most terrifying thing for brands and businesses is that it can all kick off in a matter of minutes and all it takes is one tiny message from a single employee or an unhappy customers.
Kitchen Aid Obama
Sometimes a brand can send out a tweet that was well-intentioned, but send out the wrong message. However, there are certain tweets that cannot be defended. During the presidential debate earlier this month, Kitchen Aid’s tweeted about U.S. President Barack Obama’s grandmother saying:
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics,”
Following the trend of employees posting stupid things, Chrysler found itself in crisis after a tweet outraged both consumers and Chrysler. The tweet read:
“I find it ironic that Detroit is known as #motorcity and yet no one here knows how to f#*!ing drive.”
What eventually happened was Chrysler deleted the tweet, didn’t renew its contract with New Media Strategies and the employee who wrote the tweet was fired.
read the complete article @ When Social Media Gets Ugly – The 20 Biggest Brand Disasters.