Who Holds the Power in Media – Content or Distribution? | PandoDaily
Typically, as a distributor gains scale with lots of customers, we expect market power to accrue to them and provide them negotiating power over rights and rates of content from the content owners. As we will see below, this is true in some forms of media, but not in others. What types of media are more prone to distributor power? Jonathan offers us a framework:
read more: Who Holds the Power in Media – Content or Distribution? | PandoDaily.
